In the February 2026 issue of ELLE Vietnam, works from Bát Tràng Museum Atelier (BTMA) appear in the fashion editorial HÀ NỘI, HÀ NỘI, part of the feature “The Way Back to Ceramics.”
Photographed by Thai Pham and featuring models Linh Chi and Triển, the series traces Hanoi’s emblematic sites, where ceramics move beyond static display to inhabit contemporary life.
From Đồng Xuân Market and Long Biên Bridge to the Red River banks, the editorial situates each design within familiar urban spaces, where layers of time quietly coexist.
The designs by Mộc Nhu Atelier draw from the visual language preserved at Bát Tràng Museum — including the unique works of People’s Artisan Vũ Thắng, the Memory Garden, and the museum’s outdoor installations.
At the same time, Bát Tràng Museum Atelier expands this lineage through material experimentation, layered glazes, and evolving sculptural forms. From this foundation, Mộc Nhu Atelier translates ceramic structures and symbolic motifs into contemporary fashion, positioning clothing as a bridge into the museum’s artistic world.
Placed in dialogue with Leap Art’s hand embroidery on traditional garments and Fancì Club’s contemporary design language, the editorial demonstrates how heritage can be reinterpreted across disciplines and situated within new urban contexts.
“The Way Back to Ceramics” — Repositioning Heritage
Inspired by the narrow alleys of historic Bát Tràng, a riverside village of Hanoi, the feature reflects on ceramics as something born from everyday life. These alleys lead not only back to origins but forward into new creative possibilities.
From this heritage foundation, ceramics become a generative source for practices spanning embroidery, interior design, fashion, and contemporary art. “Return,” in this context, is not nostalgia but continuation — a way of repositioning tradition within an evolving cultural landscape.
