The First Bát Tràng Museum by national artist vũ thắng
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The First Bát Tràng Museum by
national artist vũ thắng
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EARLY SPRING

Shot at the pavilion of the Water Puppet Village by photographer Thai Pham alongside models Linh Chi and Thanh Bình, the setting of Early Spring is that of a bygone age.

The fashion story was published in Đẹp Magazine’s latest February issue.

Creative Director: HÀ ĐỖ
Art Director & producer: HELLOS.
Photographer: THAI PHAM
Stylist: ĐOÀN PHƯƠNG ANH
Make up: SAM SAM
Hair: MILO MAI LOAN
Model: LINH CHI (NEST MODEL MGMT), THANH BÌNH
Photographer’s assistant: NGUYỄN TIẾN
Stylist’s assistant: SỨA, MINH TRANG
Production’s assistant: TUẤN NGHĨA
Location: ĐÀO THỤC – the Water Puppet Village, HÀ NỘI
Wardrobe: THUY DESIGN HOUSE  (“Ru hò xự xang xê cống” Collection), MƠ MÀNG, LEAP ART (Blooming)
Accessories: Handbags, Bracelets, Tic-tac-toe Board HANOIA; ‘AI ƠI’ Handbag’s Ceramic Replica BAT TRANG MUSEUM ATELIER x LUU VIETANH, BLOOMING’s Ceramic Boot Replica by BAT TRANG MUSEUM ATELIER; BLOOMING’s Vietnamese kerchief LEAP ART
English Translation TỐNG MẠNH

Featured in this historic atmosphere of the pavilion of the water puppetry village are velvet, porcelain and lacquer, treasured materials that came to be thanks to the Vietnamese traditional craft villages’ hundreds-year-long dedication in preserving and innovating their heritage.

Ceramic replica of the “Ai Ơi” handbag by BAT TRANG MUSEUM ATELIER x LUU VIETANH – a handbag reinterpreted as a flower-holder, each variation a tale of its own, told from a fresh new contemporary perspective.
Voile dress, Vietnamese traditional tunic and velvet Vietnamese kerchief by LEAP ART

Featured in this fashion story are velvet, porcelain and lacquer, treasured materials that came to be thanks to the Vietnamese traditional craft villages’ hundreds-year-long dedication in preserving and innovating their heritage. The fashion story was shot on the few days before Lunar New Year’s Eve, when the spirit of tradition was high and a sense of cultural pride could be felt in all of the Vietnamese people.

Dress and velvet shoulder cover by LEAP ART; Đôn Nghê (Lion Dog Stool) by BAT TRANG MUSEUM ATELIER and Hand bracelet by HANOIA

The historic atmosphere of the photoshoot can be much attributed to the water pavilion of Đào Thục. Situated in Thụy Lâm, Đông Anh, Hanoi; the village of Đào Thục is one of the country’s most prominent cradles of water puppetry. Throughout its 300-year long history, the village could not have been without its renowned heritage of the water pavilion.

Voile dress, Vietnamese traditional tunic and velvet Vietnamese kerchief by LEAP ART; Ceramic replica of the “Ai Ơi” handbag by BAT TRANG MUSEUM ATELIER x LUU VIETANH; Tic-Tac-Toe board by HANOIA

BLOOMING – porcelains by Bát Tràng Museum Atelier, creatively embellished based on traditional motifs in Vietnamese culture.

CERAMIC BOOT’S REPLICA – Made with technical brilliance blended from the modern artistry and traditional craftsmanship of Bát Tràng, this piece is a replica of the Ceramic Boots esteemed of the late Vũ Thắng and his unparalleled ingenuity. The original artifacts were especially notable for the ‘THE BÁT TRÀNG CERAMIC BOOTS.’ exhibition (2022) in Hanoi.

All and all, this fashion story aims to celebrate the beauty of traditions, from the velvet and traditional handicrafts and wears, to the gorgeous attires inspired by the charms of Cai Luong (a form of modern folk opera). Resonates deeply with these items of cultural artistry is Đào Thục’s enduring mark of antiquity, courtesy of the village near three centuries worth of history with the art of traditional water puppetry.

Ceramic replica of the “Ai Ơi” handbag BAT TRANG MUSEUM ATELIER x LUU VIETANH
Blooming pattern
Voile dress, (áo trấn thủ) Vietnamese traditional tunic and velvet khăn mỏ quạ (Vietnamese kerchief) in Blooming pattern LEAP ART;
Tic-Tac-Toe board HANOIA
Clothing THUY DESIGN HOUSE
Hand bracelet HANOIA
Clothing THUY DESIGN HOUSE; Hand bracelet and rings HANOIA;
Phoenix teapot BAT TRANG MUSEUM ATELIER
Clothing THUY DESIGN HOUSE;
Ring and Delight Vase HANOIA
Clothing MƠ MÀNG; Handbag and Hand bracelet HANOIA
Clothing LEAP ART
Dress and velvet shoulder cover LEAP ART; Đôn Nghê (Lion Dog Stool) BAT TRANG MUSEUM ATELIER;  Hand bracelet by HANOIA
Clothing LEAP ART
Clothing LEAP ART
Water puppeteers of Đào Thục
Clothing THUY DESIGN HOUSE; Hand bracelet HANOIA
Clothing THUY DESIGN HOUSE

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