Featured in L’Officiel Vietnam (June 2025), Blooming Folklore is a fashion story by art director Thanh Bình Đặng and photographer Võ Minh Toàn
featuring MONO, one of Vietnam’s rising singer-songwriters. Blooming, a ceramic collection by Bát Tràng Museum Atelier (BTMA), appears throughout the shoot as a quiet tribute to traditional craft.
Inspired by classic blue-and-white pottery motifs, Blooming reimagines heritage through BTMA’s signature silhouettes. Traditional techniques, modern aesthetics.
Set against a minimalist backdrop of lotus flowers, a village gate, and ceramic forms, the story evokes a quiet sense of Vietnamese culture. At its heart stands Molly, the iconic Pop Mart figure, as a symbolic bridge between tradition and today’s collectible world.
The project is part of Pop Mart Vietnam’s cultural series, where Molly plays the role of cultural messenger, connecting local icons with global collectors.
