The First Bát Tràng Museum by national artist vũ thắng
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The First Bát Tràng Museum by
national artist vũ thắng
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HERITAGE IN BLOOM

From 11–14 June 2026, Heritage in Bloom opens to the public at Union Square, Ho Chi Minh City.

Following the collaboration between Bát Tràng Museum Atelier (BTMA) and Sulwhasoo through the Blooming Moon Jar for Beauty from Culture in 2025, Sulwhasoo’s global Crafted From Culture initiative continues through new collaborations across traditional crafts and contemporary design.

Location Tầng LL2 Union Square, TP.HCM

Time 11/6 /2026 – 14/6/2026

Everyday 9:00am – 10pm

 

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Crafted From Culture is Sulwhasoo’s global initiative dedicated to connecting traditional cultural values with contemporary creative life. Through collaborations with artists, artisans, designers and cultural institutions across different countries, the initiative creates new encounters between heritage and contemporary expression, allowing values cultivated over generations to continue to be preserved and shared.
Heritage in Bloom is presented by Sulwhasoo Vietnam in collaboration with SHINE.MGM.

Bringing together master artisans and contemporary artists, the exhibition spans a range of crafts, from Thanh Tiên paper flowers, traditional royal pillows and Huế enamelwork to lacquer, mother-of-pearl inlay and embroidery. Rather than presenting heritage as something fixed in the past, the exhibition explores how traditional knowledge, techniques and aesthetics continue to find new forms in the present.

Heritage as a Source of Creation

This idea is introduced through Moon Jar Revolution, presented by Bát Tràng Museum Atelier.

The story begins with a unique object: the Unique Ceramic Boot created sixteen years ago by the late People’s Artisan Vũ Đức Thắng. While its form references a Western fashion accessory, the work was executed using the techniques and decorative language of traditional Vietnamese blue-and-white ceramics.

More than a singular experiment, the piece marked the beginning of a direction that would later define BTMA: bringing the techniques, glazes and decorative motifs of traditional Vietnamese ceramics into new forms and functions for contemporary life.

The ceramic boot marked the beginning of a direction that would later define BTMA: bringing the techniques, glazes and decorative motifs of traditional Vietnamese ceramics into new forms and functions for contemporary life.

That spirit continues throughout many of BTMA’s works. If the ceramic boot represents a meeting between Western fashion and Vietnamese ceramic traditions, Blooming Moon Jar Chandelier begins with the Moon Jar, an iconic form in Korean ceramic history, interpreted through Bát Tràng ceramic techniques and developed into a chandelier for contemporary interiors.

Works such as the Tulipiere Tower – Fountain Edition similarly demonstrate BTMA’s approach to forms originating from different cultural contexts while remaining rooted in the techniques, glazes and decorative motifs of Vietnamese ceramics.

From this foundation, BTMA has continued to expand its dialogue through collaborations with artists and designers working across different disciplines. Visitors will encounter Ballerina Lamp – Fountain Edition, created with Leap Art, TOGAN Lamp, developed with architect Nguyễn Hà of Beaulo Design, and works from the Rồng Phố collection created with designer Diệu Anh. Each project shows how traditional Vietnamese ceramics can continue to find a place in new creative fields while remaining connected to their origins.

Dragon Monobloc, BTMA × dieuANH
Tire Dragon Vase BTMA × dieuANH
Unique Ceramic Boot by the late People’s Artisan Vũ Đức Thắng
TOGAN Lamp, BTMA × BEAULO Design
Tulipiere Tower – Fountain Edition
 Blooming Moon Jar, BTMA × Sulwhasoo
Ballerina Lamp – Fountain Edition, BTMA × LEAP ART
Tulipiere

Companions in the Process

At Heritage in Bloom, the role of the curator extends beyond observation. It becomes one of dialogue, exchange and collaboration.

Curators Vũ Khánh Tùng, Hà Đỗ and Nguyễn Kim Hằng, Brand General Manager of Sulwhasoo Việt Nam.

Throughout the exhibition process, a consistent principle guided the curatorial approach: not to impose new directions, but to identify connections between the individual language of each artist and the stories carried by traditional crafts.

The same spirit of dialogue was also present between co-curators Hà Đỗ and Vũ Khánh Tùng. Their ongoing exchanges and differing perspectives helped shape many of the exhibition’s ideas. One question raised by Hà Đỗ — “Why not create a chandelier from ceramics?” — became the starting point for BTMA’s research and development of the Blooming Moon Jar Chandelier.

Their ongoing exchanges and differing perspectives helped shape many of the exhibition’s ideas.

Few visitors may know that the creative dialogue between the two curators began nearly two decades ago. Their shared interest in bringing traditional materials into contemporary life first emerged through a project exploring the relationship between ceramics and fashion. That brief led Vũ Khánh Tùng to work alongside his father, the late People’s Artisan Vũ Đức Thắng, on a collection of ceramic boots.

Today, the Unique Ceramic Boot displayed in the exhibition serves not only as an early experiment, but also as a lasting connection between two creative people whose conversations continue to this day.

The late People’s Artisan Vũ Đức Thắng often said:

“Everything needs a foundation and a source. From there, each generation continues and elevates what came before.”

Perhaps this is why values shaped over generations can still find a place in contemporary life — moving with time and continuing to bloom.

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About Bát Tràng Museum Atelier (BTMA)
BTMA is the nearly 50-year-old ceramic atelier of Bát Tràng Museum, run by members of the founding family as a way to continue the legacy of the late People’s Artisan Vũ Thắng. The atelier researches and refines elements of traditional Vietnamese ceramics—forms, glazes, and motifs—and reinterprets them through contemporary design. Alongside preserving the works that shaped the founder’s legacy, BTMA collaborates with artists across disciplines to develop new collections grounded in heritage and shaped by the creative spirit of the present.

If you want to keep track on what’s happening here from time to time.

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