SPRING FLOWERS BLOOM

Heritage Fashion’s fashion story photographed by TUANTI featuring Miss International 2024 Thanh Thuy and the ceramic “AI OI” handbag—a collaboration between Bat Trang Museum Atelier and LUU VIETANH.

“SPRING FLOWERS BLOOM” released on Vietnam Airlines’s Heritage Fashion magazine, Spring issue of 2025.

Editor for Bát Tràng Museum Journal HÀ TUẤN MINH
Creative Director: MEGA BLONDE
Editorial Director (Heritage Fashion):NAM THI
Producer: XUAN GIANG
Photographer: TUANTI
Make up & hair: AN NGUYỄN
Set design: TRUNG TINU
Assistants: DOÃN HOÀNG, LINH
Location: Ô QUY HỒ Tea Hill, LÀO CAI
Fashion: VU VIET HA, THUY DESIGN HOUSE, MAISON DENUDE, XEO XO
Accessories: AURIENT GOLD STUDIO, KATE LAM JEWELRY; the ceramic “AI OI” handbag BAT TRANG MUSEUM ATELIER x LUU VIETANH

Huỳnh Thị Thanh Thủy was crowned Miss Vietnam 2022 and later made history as Vietnam’s first representative to win the highest honor at Miss International 2024.

The Ceramic Replica of AI OI handbag – BLOOMING Collection by BAT TRANG MUSEUM ATELIER x LUU VIETANH. Each design contains a unique story of Vietnam, told from a fresh new perspective, in a refined contemporary manner.

In the chilly weather, peach buds bloom brightly in the sky like fiery embers, signaling that spring has arrived. The beauty of spring is expressed through the vibrant blossoming of countless flowers. Among them, the Vietnamese woman in her traditional ao dai is the most beautiful flower of all, captivating and enchanting our hearts beyond measure.